DMEXCO 2027

Major digital marketing expo and conference focusing on digital business, marketing technology, and innovation. A European marketing trade show with global attendance.

DMEXCO 2027

DMEXCO 2027 takes place September 22–23, 2027 in Cologne, Germany. Koelnmesse, which organizes the show, has opened exhibitor registration for 2027.

What it is

DMEXCO (Digital Marketing Exposition & Conference) is a two-day exhibition and conference for the digital economy: agencies, commerce, media, and advertising and marketing technology. The organizer describes it as a meeting place for industry leaders, marketing and media professionals and tech pioneers. Koelnmesse runs it; the German Association for the Digital Economy (BVDW), with the participation of the Circle of Online Marketers (OVK), owns the DMEXCO brand and is its professional partner.

The organizer reports that DMEXCO 2026 had 40,000 attendees, 700 partners, 2,200 brands represented and 1,000 speakers, with eleven themed summits.

How the floor and conference are organized

• DMEXCO Worlds. The exhibition is split into areas by sector: World of Agencies, World of Commerce, World of Media and World of Tech, plus a Start-up Area. Each World combines an expo area, its own conference stage and a networking space.
• Inside the Worlds. The World of Commerce has a Commerce Lounge and an Affiliate & Performance Area; the World of Media includes a Retail Media Area, an OOH Area, an audio area and a Future TV stage.
• Center Stage. Keynotes, fireside chats and panels. In 2026 it hosted the Thought Leaders' Summit on day 1 and the CMO Summit on day 2.
• Masterclasses. Smaller, interactive sessions built around case studies and workshops, alongside the Topic Stages in each World.

Beyond Cologne

DMEXCO Asia, launched in 2025, runs in Singapore as part of Tech Week Singapore in partnership with eCommerce Expo.