Beautyworld Middle East 2027
About Beautyworld Middle East
A beauty trade show in the Middle East, serving as a gateway for U.S. and international brands to reach the regional market.
Beautyworld Middle East 2027 in Dubai
The show, now branded Beautyworld Dubai, runs 19–21 October 2027 at Dubai Exhibition Centre, Expo City. It moves there from Dubai World Trade Centre, which hosted the 30th show in October 2026; the organiser's sign-off reads "30 Years Built This. The Next Starts at Expo City."
What it is
Beautyworld is Messe Frankfurt's trade fair brand for the beauty industry, and the Dubai show covers the supply chain end to end: fragrance, cosmetics and skincare, hair, nails, personal care, beauty tech, packaging and supply-chain services. Exhibitors, buyers, distributors, manufacturers and beauty professionals make up the audience the organiser describes.
Product sections
The floor is divided into sections, including Beauty Beginnings (start-ups and SMEs entering the MENA market), Beauty Tech, Cosmetics & Skincare, Fragrance Compounds, Finished Fragrances, Hair, Nails & Salon Supplies, Personal Care & Hygiene, prestigepack (beauty packaging), Supply Chain & Services, and International Country Pavilions.
Stages and features
The 2026 show ran seven stages simultaneously across its three days. Named features included masterclasses at The Makeup Studio and beautyLIVE, the Next in Beauty and Next in Fragrance talks, Natural Notes, Signature Scent, and the Beautyworld Dubai Awards. Check the organiser's site for the 2027 line-up as it is announced.
Key Topics
- Cosmetics and skincare
- Finished fragrances and fragrance compounds
- Hair, nails and salon supplies
- Beauty packaging (prestigepack)
- Beauty tech
- Supply chain and contract manufacturing
Upcoming Beauty Trade Shows
All beauty trade shows →Frequently asked questions
When is Beautyworld Middle East 2027?
Where is Beautyworld Middle East 2027 held?
How do I register for Beautyworld Middle East 2027?
Before you go to Beautyworld Middle East 2027
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