Premiere Anaheim 2027
About Premiere Anaheim (formerly ISSE)
Professional beauty trade show for salon, spa and barber professionals featuring education, live demos and product exhibitions.
Premiere Anaheim 2027
Premiere Anaheim 2027 runs 7–8 February 2027 at Anaheim Convention Center, Anaheim, California.
Premiere Anaheim, the Professional Beauty Association's rebranding of the International Salon & Spa Expo (ISSE), is a professional beauty trade show for salon, spa, and barber professionals held at the Anaheim Convention Center.
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Key Topics
- Salon and spa professionals
- Beauty education
- Live demos
- Product exhibitions
Quick Info
- Dates
- February 7, 2027 – February 8, 2027
- Venue
- Anaheim Convention Center
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Photo: Gage Skidmore from Peoria, AZ, United States of America, CC BY-SA 2.0, via Wikimedia Commons
- Location
- Anaheim
United States - Organizer
- International Salon & Spa Expo
Industries
Upcoming Beauty Trade Shows
All beauty trade shows →Frequently asked questions
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Before you go to Premiere Anaheim 2027
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.
First-Time Trade Show Exhibitor Checklist
A 90-day countdown, on-site survival, and 30-day post-show follow-up — the things first-time exhibitors forget until it's expensive.
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.