KOA Convention & Expo
Nov 17, 2026 - Nov 19, 2026
FITUR 2027
January 20, 2027 - January 24, 2027
Madrid, Spain
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About FITUR
International tourism fair showcasing destinations, hospitality and travel services, attracting global buyers.
FITUR 2027
FITUR 2027 runs 20–24 January 2027 at IFEMA Madrid in Madrid, Spain.
FITUR is an international tourism trade fair, bringing travel professionals, destinations and tourism boards together each January — the year's first major global travel-trade meeting.
The 2027 event expands into two additional pavilions, reflecting the fair's post-pandemic growth.
Key Topics
- Tourism destinations
- Travel technology
- Sustainable tourism
- Hospitality
- Business travel
Upcoming Travel Trade Shows
All travel trade shows →Frequently asked questions
When is FITUR 2027?
FITUR 2027 runs January 20, 2027 – January 24, 2027.
Where is FITUR 2027 held?
FITUR 2027 takes place at IFEMA Madrid in Madrid, Spain.
How do I register for FITUR 2027?
Registration is handled by the organizer, IFEMA — details and passes are on the official website.
Before you go to FITUR 2027
For Attendees · 5 min read
How to Attend Trade Shows for Free (or Almost Free)
Seven legitimate ways to skip the $1,000+ registration fee — and what each requires.
For Exhibitors · 5 min read
Trade Show Booth Sizes Explained: 10×10, 10×20, Island, and Beyond
The standard booth dimensions, what fits inside each, and how to pick the right size for your goals and budget.
For Attendees & Exhibitors · 5 min read
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.