Franchise Marketing Live! 2027

Franchise Marketing Live! is Franchise Assembly's annual marketing and technology assembly for franchise marketers, from the team behind the Let's Grow! and Hello Mastermind events. It brings platform insiders and franchise marketers together for sessions and panels, roundtables, short "Power Play" spotlights and networking on topics such as AI, consumer behaviour and franchise development marketing. The host city changes: Denver in 2026 and New Orleans in 2027.

Franchise Marketing Live! 2027 in New Orleans

Franchise Marketing Live! is scheduled for November 1–2, 2027 in New Orleans, Louisiana. Franchise Assembly has announced the city and dates; it has not yet named a venue.

What it is

Franchise Marketing Live! is Franchise Assembly's event "for marketers & tech pros" in franchising, run by the team behind Let's Grow! and Hello Mastermind. The organiser bills it as a marketing and tech assembly that brings platform insiders and franchise marketers together on the trends and technology shaping the year ahead.

Format

For the 2026 event in Denver, the organiser described four formats, which give a sense of what to expect:

• Sessions and panels with industry leaders and case studies.
• Roundtables: small-group discussions on specific challenges.
• Power Plays: short spotlights on a single idea, trend or tool.
• Networking during breaks, meals and a closing reception.

In 2026 the programme ran from Monday afternoon to Tuesday evening, with an optional half-day AI workshop on the Monday morning sold as a separate add-on.

Back-to-back in New Orleans

The Hello Mastermind Fall Retreat '27, a mastermind-format event for franchise marketing and development leaders, follows in New Orleans on November 3–4, 2027.