Pool Spa Patio Expo
Nov 14, 2026 - Nov 19, 2026
Sea Otter Classic 2027
April 15, 2027 - April 18, 2027
Monterey, United States
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About Sea Otter Classic
A North American cycling tradeshow and festival, connecting brands, athletes, and consumers in the cycling and outdoor lifestyle space.
Sea Otter Classic 2027
The Life Time Sea Otter Classic runs 15–18 April 2027 at WeatherTech Laguna Seca Raceway near Monterey, California.
Sea Otter is a cycling festival — four days that function simultaneously as a North American bike industry trade show and a massive participation event. Racing spans road, gravel, mountain and e-bike disciplines on and around the famous raceway, while the expo village is where brands launch the season's product to tens of thousands of riding consumers and to the industry itself.
For bike brands, Sea Otter's April slot has effectively replaced the traditional autumn trade shows as the year's launch venue.
Key Topics
- Cycling and bike racing
- Mountain and gravel biking
- Bike industry product launches
- E-bikes
- Cycling gear and components
Upcoming Outdoor Expos
All outdoor expos →The Running Event
Dec 1, 2026 - Dec 3, 2026
RMEF Hunter & Outdoor Christmas Expo
Dec 3, 2026 - Dec 12, 2026
Frequently asked questions
When is Sea Otter Classic 2027?
Sea Otter Classic 2027 runs April 15, 2027 – April 18, 2027.
Where is Sea Otter Classic 2027 held?
Sea Otter Classic 2027 takes place at WeatherTech Laguna Seca Raceway in Monterey, United States.
How do I register for Sea Otter Classic 2027?
Registration is handled by the organizer, Sea Otter Classic — details and passes are on the official website.
Before you go to Sea Otter Classic 2027
For Attendees · 4 min read
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.
For Exhibitors · 5 min read
Trade Show Booth Sizes Explained: 10×10, 10×20, Island, and Beyond
The standard booth dimensions, what fits inside each, and how to pick the right size for your goals and budget.
For Attendees · 5 min read
How to Attend Trade Shows for Free (or Almost Free)
Seven legitimate ways to skip the $1,000+ registration fee — and what each requires.