100% Optical 2027
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About 100% Optical
100% Optical is an annual show for the UK optical industry, held at ExCeL London. Optometrists, opticians, eyewear retailers and the wider optical community come for CPD, eyewear, contact lenses, technology and equipment. It is organised by CloserStill Media in partnership with the Association of Optometrists (AOP).
100% Optical 2027 in London
100% Optical 2027 runs from Saturday 27 February to Monday 1 March 2027 at ExCeL London.
What it is
100% Optical is an annual event for the UK optical industry, covering eyewear, contact lenses, technology, equipment and business solutions. It is organised by CloserStill Media in partnership with the Association of Optometrists (AOP), which curates the CPD programme of lectures, peer reviews and discussion workshops.
The show floor also has the Business & Design Stage for independent opticians, daily 100% Catwalk eyewear shows, and the 100% Studio for independent eyewear brands. The Love Eyewear Awards take place on Saturday 27 February.
Planning notes
- Free to attend for optical and ophthalmic professionals in practices, eyewear stores, private healthcare, the NHS or academia, and for students in related fields. Registrations are vetted. Commercial delegates can attend for a fee.
- CPD accredited: delegates scanned in and out of sessions receive a certificate within two weeks of the show.
- Co-located with 100% Ophthalmology; one pass covers both.
- Opening times: 09:15 to 17:30 on Saturday and Sunday, and 09:15 to 16:00 on Monday 1 March.
- Badges arrive by post and email a week before the show, or can be printed at registration.
Key Topics
- AOP-curated CPD programme: lectures, peer reviews, discussion workshops
- Eyewear, contact lenses, clinical technology and equipment
- Business & Design Stage for independent opticians
- 100% Catwalk eyewear shows
- 100% Studio for independent eyewear brands
- Love Eyewear Awards
Quick Info
- Dates
- February 27, 2027 – March 1, 2027
- Location
- London
United Kingdom - Organizer
- CloserStill Media
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