Automotive Design & In-Cabin Expo - North America 2026

Automotive Design & In-Cabin Expo North America, formerly Automotive Interiors Expo, is UKi Media & Events' trade-only expo in Novi, Michigan, for vehicle interior and exterior design, digital cockpits, HMI and UX, materials and lighting. It runs within Vehicle Tech Week North America.

Automotive Design & In-Cabin Expo - North America 2026

Automotive Design & In-Cabin Expo North America runs October 27–29, 2026 at the Vibe Credit Union Showplace, 46100 Grand River Avenue, Novi, Michigan.

What it is

Formerly Automotive Interiors Expo, this is UKi Media & Events' show for the people who design how vehicles look, feel and work, inside and out. Exhibitors cover software-defined vehicles and digital cockpits, HMI and UX, sustainable materials and seating, intelligent lighting and smart surfaces, exterior design and aerodynamics, and systems integration. The organiser aims it at OEM and Tier 1 decision-makers: interior engineering VPs, design directors, HMI directors, UX leads and digital cockpit program managers.

Vehicle Tech Week

The expo is one of the co-located shows of Vehicle Tech Week North America, alongside Automotive Testing Expo and Intelligent Vehicle Expo, and attendees can move between the halls. The week's content program runs in four tracks, including the Automotive Design & In-Cabin Conference, and opens on October 27 with "Business of Technology" keynotes and discussions.

Hours and admission

• Tuesday, October 27: 9 AM – 5 PM
• Wednesday, October 28: 9 AM – 5 PM
• Thursday, October 29: 9 AM – 3 PM (short last day)

It is a trade-only event for industry professionals aged 16 and over; register for an attendee pass in advance on the organiser's site.