B2B Marketing Exchange 2027

B2B Marketing Exchange (B2BMX) is an annual conference for B2B marketing practitioners, from CMOs to demand generation, ABM and marketing operations teams, with strategy sessions, hands-on workshops and a solution-provider marketplace. It is run by Emerald's Demand Gen Report and powered by Advertising Week.

B2B Marketing Exchange 2027

B2B Marketing Exchange runs February 22–24, 2027 at Omni La Costa Resort, Carlsbad.

What it is

B2BMX is an annual conference for B2B marketing practitioners. It is run under Emerald's Demand Gen Report brand and "powered by Advertising Week." The three days combine keynotes, breakout sessions, hands-on workshops and networking with a marketplace of solution providers. The audience is practitioner-led: CMOs and VP-level marketers, demand generation directors, ABM program leads, marketing and revenue operations staff, content and creative leaders, and sales leaders working on the marketing-to-revenue handoff.

Seven program tracks

• AI
• GTM Strategy & Advanced ABM
• B2B Creators & Content
• Customer Growth & Experience
• Measurement & Data
• Martech & Integration
• Leadership & Culture

The 2027 keynote is Dr. Marcus Collins of the University of Michigan's Ross School of Business, speaking on organizational culture under the title "Getting to Good Soil."

Passes and registration

• The All-Access Pass covers all keynotes, general and breakout sessions, select workshops, the B2BMX Marketplace, official networking events and receptions, and breakfast and lunch. It does not cover travel, hotel or off-site sponsor events.
• Prices step up in tiers as the event approaches, and solution providers register on a separate pass. All registrations are subject to approval.
• Teams of three or more from one organization get a group discount if they register in a single transaction. Organizations sending ten or more should contact the registration team.
• Press passes require at least one piece of editorial coverage within 30 days of the event.

Related event

The B2BMX Summit runs as a track at Advertising Week New York on Thursday, October 8, 2026. Advertising Week New York runs October 5–8 in the Penn District.