B2B Online 2027

B2B Online is a premier event connecting manufacturing and distribution leaders to network and explore advances in B2B eCommerce strategies and digital innovation in sales and marketing.

B2B Online Chicago 2027

B2B Online Chicago runs May 11–13, 2027 at the Chicago Marriott Downtown, 540 North Michigan Avenue, Chicago.

What it is

B2B Online is a conference on eCommerce, digital marketing and sales for manufacturers and distributors, run by WBR (Worldwide Business Research). The organizer says it is built to help manufacturers and distributors grow their eCommerce performance. The audience is eCommerce, marketing and digital leaders, with CMOs among them.

WBR's about page says 900+ B2B leaders meet at the event, and that manufacturers and distributors make up 65% of attendees. WBR describes it as the only event in the industry that brings more buyers than sellers. An advisory board of eCommerce and digital marketing leaders from manufacturers and distributors helps shape the program.

Format and registration

• There is one three-day pass for May 11–13, 2027, with separate rates for manufacturers and distributors and for solution providers.
• Only people in a digital or eCommerce role at a manufacturer or distributor qualify for the manufacturer and distributor rate. WBR reviews solution-provider registrations and turns away anyone who registers at the wrong rate.
• Teams from qualifying manufacturers and distributors get team discounts that grow with team size. Registering earlier also costs less.
• The pass includes continental breakfast, lunch, cocktail receptions and conference documentation.
• Sessions mix workshops with case-study talks. Vendor participation is limited, and the organizer says, "It won't feel like a stuffy tradeshow, because it isn't one."

Hotel

WBR has a room block at the Chicago Marriott Downtown. You can book through the block or on your own. WBR warns that no outside housing company is authorized, so ignore anyone who contacts you claiming to handle the event's housing.