Myrtle Beach RV Show
Oct 23, 2026 - Oct 25, 2026
ISPO Beijing 2027
January 7, 2027 - January 10, 2027
Beijing, China
About ISPO Beijing
An Asian B2B trade fair for sports, outdoor and snow industry, presenting latest products, trends and networking opportunities.
ISPO Beijing 2027
ISPO Beijing 2027 opens January 7, 2027 at the China National Convention Center in Beijing, China.
What it is
ISPO Beijing is a sporting goods trade fair run in China by Messe München's Shanghai subsidiary as part of the ISPO network. The organizer calls it one of the leading professional sports trade platforms in Asia.
It gathers local and international brands in outdoor, snowsports, running and health and fitness, textile and technology, camping lifestyle and urban sports. The fair serves the trade with multi-category exchange between brands and also shows sports lifestyle products to enthusiasts.
For 2027 the organizer frames the show around three themes: outdoor, with outdoor sports blending into lifestyle; technology, with smart gear and material innovation; and training, with growing demand for professional coaching and education.
The ISPO family in China
The same team runs ISPO Shanghai, the Sports Carnival consumer event, the ISPO Award, and ISPO Textrends, a sports textile trend program with seasonal trend reports. The ISPO Beijing site has sections for exhibitor, visitor and media services, a list of exhibitors, accompanying activities, ticket registration and booth applications.
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Key Topics
- Sporting goods trade fair
- Outdoor industry China
- Winter sports business
- Sportswear manufacturers
Upcoming Outdoor Expos
All outdoor expos →Frequently asked questions
When is ISPO Beijing 2027?
ISPO Beijing 2027 runs January 7, 2027 – January 10, 2027.
Where is ISPO Beijing 2027 held?
ISPO Beijing 2027 takes place at China National Convention Center in Beijing, China.
How do I register for ISPO Beijing 2027?
Registration is handled by the organizer, Messe München — details and passes are on the official website.
Before you go to ISPO Beijing 2027
For Attendees & Exhibitors · 5 min read
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.
For Exhibitors · 6 min read
First-Time Trade Show Exhibitor Checklist
A 90-day countdown, on-site survival, and 30-day post-show follow-up — the things first-time exhibitors forget until it's expensive.
For Attendees · 4 min read
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.