Myrtle Beach RV Show
Oct 23, 2026 - Oct 25, 2026
Surf Expo 2027
January 6, 2027 - January 8, 2027
Orlando, United States
About Surf Expo
A trade show for watersports, coastal lifestyle, and resort markets, featuring surf, paddle, swim, and outdoor lifestyle brands.
Surf Expo 2027 in Orlando
Surf Expo opens January 6–8, 2027 in the West Concourse of the Orange County Convention Center, 9800 International Drive, Orlando. The floor is open 9am–6pm on the Wednesday and Thursday and 9am–4pm on the Friday.
What it is
Surf Expo is a watersports and coastal lifestyle marketplace run by Emerald. It brings retailers, buyers and brands together across surf, resort, boutique, swim, dive, gift, souvenir and outdoor lifestyle categories. The organiser says the show has connected brands with retailers since 1976, and that surf shops, boutiques, resort and gift shops, outdoor retailers and travel-destination stores buy there.
Trade only
Surf Expo is a trade-only event for exhibiting manufacturers, qualified retailers and media. It is not open to the public, so register as a buyer before you travel.
What's new
Tidal Reach, a creator programme run with Popfly that links creators, brands and retailers on the show floor, was previewed in September 2026 and rolls out in January 2027.
Twice a year
Surf Expo runs twice a year in Orlando. The second 2027 show is September 9–11, 2027, at the same convention center.
Next up in Outdoor Expos
- Greenville RV Show 2027 Jan 7–10, 2027 · Greenville
- ISPO Beijing 2027 Jan 7–10, 2027 · Beijing
- Ultimate Fishing Show - Detroit 2027 Jan 7–10, 2027 · Novi
Key Topics
- Surf and watersports
- Swim and resort wear
- Dive
- Boutique, gift and souvenir
- Coastal and outdoor lifestyle
Quick Info
- Dates
- January 6, 2027 – January 8, 2027
- Location
- Orlando
United States - Organizer
- Surf Expo
Industries
Upcoming Outdoor Expos
All outdoor expos →Frequently asked questions
When is Surf Expo 2027?
Surf Expo 2027 runs January 6, 2027 – January 8, 2027.
Where is Surf Expo 2027 held?
Surf Expo 2027 takes place at Orange County Convention Center in Orlando, United States.
How do I register for Surf Expo 2027?
Registration is handled by the organizer, Surf Expo — details and passes are on the official website.
Before you go to Surf Expo 2027
For Attendees & Exhibitors · 5 min read
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.
For Exhibitors · 6 min read
Trade Show ROI: How to Measure It (Formulas + Real Examples)
The cost side, the value side, and the math that tells you whether the show paid for itself.
For Attendees · 4 min read
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.