MarketingProfs B2B Forum 2026

An annual event for B2B marketers featuring tactical workshops, high-level strategy sessions, and expert networking. Topics span lead generation, demand creation, and account-based marketing.

MarketingProfs B2B Forum 2026

MarketingProfs B2B Forum 2026 runs November 2–4, 2026 at the Omni Boston Hotel at the Seaport in Boston, Massachusetts, with pre-conference events on Sunday, November 1.

What it is

B2B Forum is MarketingProfs' annual in-person conference for B2B marketers. The program covers marketing strategy, demand generation and growth, content marketing, branding, measurement, attribution and ROI, revenue operations, AI implementation and AI content generation, product marketing, and marketing and sales alignment. Alongside keynotes and breakout sessions, the organizer runs networking events it calls "Shenanigans," and sponsors are part of the event.

How the days run

• Sunday, November 1: pre-conference day with a Boston photo walk, an icebreaker and the Welcome Home Party
• Monday, November 2 and Tuesday, November 3: main conference days
• Wednesday, November 4: full-day workshops, 8am–2:30pm ET

Passes and workshops

The Main Conference Pass covers the main program. Workshops on November 4 are for All-Access Pass holders, and a Workshop Only pass is also sold.

Each workshop is an in-person, hands-on session led by one instructor, and workshops are not available on demand. The organizer says the program is still being filled in and the site is updated every Wednesday.

The Omni is across the street from the Boston Convention and Exhibition Center and about three miles from Logan Airport, and the organizer holds a room block there.