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Nov 11, 2026 - Nov 22, 2026
NRF Big Show 2027
January 10, 2027 - January 12, 2027
New York, United States
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About NRF Big Show
The National Retail Federation's annual exposition providing education, collegial networking, and exposure to the latest retail technology solutions.
NRF 2027: Retail's Big Show
NRF 2027: Retail's Big Show runs 10–12 January 2027 at the Jacob K. Javits Convention Center in New York City.
Retail's Big Show is the National Retail Federation's annual event, drawing 41,000+ professionals from 100+ countries for conference sessions, a retail-technology expo floor and networking programmes.
Its January slot makes it the retail calendar's opening bell: the year's technology roadmaps, AI-in-retail announcements and executive keynotes tend to land here first.
Key Topics
- AI in retail
- Commerce media
- Supply chain strategy
- Reverse logistics and sustainability
- Retail technology and customer experience
Quick Info
- Dates
- January 10, 2027 – January 12, 2027
- Location
- New York
United States - Organizer
- National Retail Federation
Industries
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Frequently asked questions
When is NRF Big Show 2027?
NRF Big Show 2027 runs January 10, 2027 – January 12, 2027.
Where is NRF Big Show 2027 held?
NRF Big Show 2027 takes place at Jacob K. Javits Convention Center in New York, United States.
How do I register for NRF Big Show 2027?
Registration is handled by the organizer, National Retail Federation — details and passes are on the official website.
Before you go to NRF Big Show 2027
For Attendees · 5 min read
How to Attend Trade Shows for Free (or Almost Free)
Seven legitimate ways to skip the $1,000+ registration fee — and what each requires.
For Exhibitors · 5 min read
Trade Show Booth Sizes Explained: 10×10, 10×20, Island, and Beyond
The standard booth dimensions, what fits inside each, and how to pick the right size for your goals and budget.
For Attendees & Exhibitors · 5 min read
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.