SMU International 2027

SMU International is Northstar Meetings Group's hosted-buyer event bringing qualified North American meeting and incentive professionals together with destinations, hotels, DMCs and tourism organizations from around the world, for planners sourcing international meetings, incentive programs and events.

SMU International 2027

SMU International runs March 7–9, 2027 at the New York Marriott Marquis in New York City. Northstar Meetings Group calls it "North America's Marketplace for Global Meetings & Incentives."

What it is

SMU International connects North American meeting and incentive planners who have significant outbound business with suppliers from around the world. Over three days, attendees source international meetings, incentive programs and events through pre-scheduled one-to-one appointments, curated networking and educational programming. Qualified buyers are fully hosted by Northstar, including an airfare allowance, accommodation, meals and networking experiences in New York City.

Who is in the room

• Hosted buyers: corporate meeting planners, incentive travel executives, association meeting professionals and third-party planners.
• Suppliers: tourism boards, convention bureaus, hotels and resorts, DMCs and event services, and venues and attractions looking to grow their North American business.

Northstar cites 21 years of the event, 40+ countries represented and 4,800+ appointments. Supplier participation and sponsorship are booked through Northstar's sales team.