Southern Christmas Show
Nov 11, 2026 - Nov 22, 2026
Toy Fair 2027
February 20, 2027 - February 23, 2027
New York, United States
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About Toy Fair
A toy industry trade show in the Western Hemisphere, showcasing hundreds of thousands of toys, games and youth entertainment products to buyers, media and industry professionals.
Toy Fair 2027
Toy Fair 2027 runs 20–23 February 2027 at the Jacob K. Javits Convention Center in New York City.
Toy Fair — the North American International Toy Fair, owned and operated by The Toy Association — is a play-focused trade event in the Western Hemisphere, gathering manufacturers, retailers, licensors, inventors, designers and press.
The event is strictly trade-only. For toy retail, its late-February slot is where holiday-season buying decisions begin.
Key Topics
- Toys and games
- Play and edutainment products
- Licensing
- Product sourcing
- Retail buying
Quick Info
- Dates
- February 20, 2027 – February 23, 2027
- Location
- New York
United States - Organizer
- The Toy Association
Industries
Upcoming Toy & Gift Trade Shows
All toy & gift trade shows →Christmas Gift + Hobby Show
Nov 11, 2026 - Nov 15, 2026
Salt Lake Family Christmas Gift Show
Nov 12, 2026 - Nov 14, 2026
Frequently asked questions
When is Toy Fair 2027?
Toy Fair 2027 runs February 20, 2027 – February 23, 2027.
Where is Toy Fair 2027 held?
Toy Fair 2027 takes place at Jacob K. Javits Convention Center in New York, United States.
How do I register for Toy Fair 2027?
Registration is handled by the organizer, The Toy Association — details and passes are on the official website.
Before you go to Toy Fair 2027
For Attendees & Exhibitors · 5 min read
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.
For Exhibitors · 6 min read
Trade Show ROI: How to Measure It (Formulas + Real Examples)
The cost side, the value side, and the math that tells you whether the show paid for itself.
For Attendees · 4 min read
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.