Sports Licensing & Tailgate Show
Jan 20, 2027 - Jan 22, 2027
Australian Toy Hobby & Licensing Fair 2027
February 28, 2027 - March 3, 2027
Melbourne, Australia
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About Australian Toy Hobby & Licensing Fair
Australia’s only B2B trade show dedicated to toys, hobbies, and licensing, showcasing local and international brands. Organized by Foru Events, it features product launches, seminars, and retailer networking.
Australian Toy, Hobby & Licensing Fair 2027
Australian Toy, Hobby & Licensing Fair 2027 runs 28 February – 3 March 2027 at Melbourne Convention and Exhibition Centre, Melbourne, Victoria.
The Australian Toy, Hobby & Licensing Fair — branded by its organiser, the Australian Toy Association, as the Melbourne Toy Fair — is Australia's B2B trade fair for toys, hobbies and licensing, with around 200 exhibitors and some 4,000 attendees expected for the 2027 event.
Key Topics
- Toys and games
- Hobby products
- Brand licensing
- Retail buying
Upcoming Licensing Shows
All licensing shows →Frequently asked questions
When is Australian Toy Hobby & Licensing Fair 2027?
Australian Toy Hobby & Licensing Fair 2027 runs February 28, 2027 – March 3, 2027.
Where is Australian Toy Hobby & Licensing Fair 2027 held?
Australian Toy Hobby & Licensing Fair 2027 takes place at Melbourne Convention and Exhibition Centre in Melbourne, Australia.
How do I register for Australian Toy Hobby & Licensing Fair 2027?
Registration is handled by the organizer, Foru Events — details and passes are on the official website.
Before you go to Australian Toy Hobby & Licensing Fair 2027
For Attendees & Exhibitors · 5 min read
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.
For Exhibitors · 6 min read
Trade Show ROI: How to Measure It (Formulas + Real Examples)
The cost side, the value side, and the math that tells you whether the show paid for itself.
For Attendees · 4 min read
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.