AIMExpo (American International Motorcycle Expo) 2027

AIMExpo is North America’s premier powersports tradeshow, focusing on motorcycles, ATVs, e-power vehicles, and aftermarket innovations, attracting manufacturers, dealers, and industry professionals for networking and product discovery.

AIMExpo 2027

AIMExpo, the American International Motorcycle Expo, runs March 3–5, 2027 at the Orange County Convention Center, West Building, Hall A, in Orlando, Florida.

What it is

AIMExpo is a powersports trade show for motorcycles, ATVs, side-by-sides and E-Power vehicles, plus parts, accessories and related business services. It is produced by the Motorcycle Industry Council (MIC). OEMs and aftermarket brands use it to launch new models and products to dealers and media, and the organizer's FAQ says dealers can meet 400+ motorcycle and powersports exhibitors and product experts.

The show is open only to dealers and industry professionals, not the general public. Trade, industry and media attendees must register and submit proof of affiliation. Non-exhibiting brands register under separate rules, so check the FAQ before you register.

Exhibit hall hours

• Wednesday, March 3: 9am–5pm
• Thursday, March 4: 9am–5pm
• Friday, March 5: 9am–1pm (short last day)

Dealers can pick up badges on site from Tuesday, March 2, 4pm–6pm, and during show days. The AIMExpo Industry Party is on Wednesday night.

Education and show features

• Dealer Accelerate, powered by Powersports Business: two days of dealer education on the Dealer Accelerate Stage, covering topics like leadership development and succession planning. The PSB Honors (40 Under 40, Best in Class Dealer and Women with Spark) are also presented at the show.
• Dealer Excellence, with Motorcycle & Powersports News: sessions on strategies to strengthen dealerships.
• The Starting Line: the MIC Research Center, New Product Central and a New Product Presentation stage.
• Digital & Tech Sector: a curated area of digital and technology vendors for dealers, with fireside-style Tech Talks.
• The Builders Cup, fueled by Drag Specialties: a new custom motorcycle competition for 2027, based in The Builders Club area.
• MIC members get access to the MIC Business Center, which has workstations and private meeting rooms on the show floor.