Sports Licensing & Tailgate Show
Jan 20, 2027 - Jan 22, 2027
This event has ended
China Licensing Expo 2026
October 21, 2026 - October 23, 2026
Shanghai, China
China Licensing Expo 2026 is over. Dates for the next event in the series have not been announced.
View the full seriesNext up in Licensing Shows
- Sports Licensing & Tailgate Show 2027 Jan 20–22, 2027 · Las Vegas
- Australian Toy Hobby & Licensing Fair 2027 Feb 28 – Mar 3, 2027 · Melbourne
- Bologna Children's Book Fair 2027 Apr 5–8, 2027 · Bologna
About China Licensing Expo
Major licensing trade show in China, connecting international and domestic brands with manufacturers and retailers in the Asian market.
China Licensing Expo 2026
China Licensing Expo 2026 runs 21–23 October 2026 at the Shanghai New International Expo Center in Shanghai, China.
China Licensing Expo bills itself as the world's largest licensing trade show, held annually in Shanghai concurrently with China Toy Expo, China Kids Expo and China Preschool Expo — 620+ exhibitors showcasing 2,700+ intellectual properties.
Key Topics
- Brand and character licensing
- IP showcases
- Merchandising
- Entertainment brands
Upcoming Licensing Shows
All licensing shows →Frequently asked questions
When was China Licensing Expo 2026?
China Licensing Expo 2026 took place October 21, 2026 – October 23, 2026.
Where was China Licensing Expo 2026 held?
China Licensing Expo 2026 was held at Shanghai New International Expo Center in Shanghai, China.
Planning your next show
For Exhibitors · 6 min read
How Much Does It Cost to Exhibit at a Trade Show?
A 2026 cost breakdown by booth size and show tier — booth space, build-out, travel, staffing, and the line items that wreck budgets.
For Attendees · 4 min read
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.
Discovery · 7 min read
Top Trade Shows by Industry: The 2026 Guide
The biggest trade shows of 2026 across 10 major industries — what each is known for and who actually shows up.