Newtopia Now 2026

Natural Products Expo East ran for nearly four decades as the east coast counterpart to Expo West, serving the natural, organic and healthy products industry. New Hope Network retired it after the September 2023 event in Philadelphia, where attendance had fallen to roughly 16,000 against Expo West's 65,000. It has not returned, and no revival has been announced. What replaced it is **Newtopia Now**, launched by the same organiser in 2024 with a different format — smaller, curated, built around conscious CPG rather than the full-hall trade show model. The 2026 event runs August 18–20 at the Colorado Convention Center in Denver. Expo West continues unchanged in Anaheim each March.

Newtopia Now 2026

Newtopia Now runs August 18–20, 2026 at the Colorado Convention Center in Denver, with the show floor open on the 19th and 20th.

If you came looking for Expo East

Natural Products Expo East is gone. New Hope Network retired it after September 2023 and built Newtopia Now in its place — same organiser, deliberately different event.

Where Expo East was a large open trade show, Newtopia Now is curated and smaller, organised around conscious CPG: better-for-you food and beverage, personal care, and the retail buyers sourcing them.

The format

Buyers are matched to suppliers rather than left to walk a hall, which is the substantive change from the Expo East model. The full event runs three days; the show floor itself is two.

Registration is at newtopianow.com.

Newtopia Now 2026 is New Hope Network's replacement for Natural Products Expo East, running three days in Denver with a two-day show floor.

• Conscious CPG — better-for-you food, beverage and personal care
• Curated buyer-supplier matching rather than an open hall
• Emerging and independent brands alongside established ones
• Retail buyers from natural, grocery and specialty channels

Worth knowing: this is a smaller, more selective event than Expo East was. That is the design, not a shortfall.

The event is built around buyer-supplier matching, so it suits people with buying or selling authority rather than browsers.

Retail buyers. Natural, grocery and specialty channel buyers — the audience the matching format is built to serve.

Emerging brands. Small and independent CPG companies, for whom a curated format gives better access than a large hall would.

Established CPG. Brands maintaining retail relationships and watching what is coming up behind them.

Distributors and brokers. The route to market for most brands in this category.

Anyone whose plan was to walk an Expo East–sized floor should know the scale is deliberately different.

Exhibiting here is a different proposition from Expo East: fewer, more qualified conversations rather than volume.

Better-for-you food and beverage. The core category.

Natural personal care and household. Well represented, and buyers cross-shop with food.

Supplements and functional products. A traditional strength of the New Hope shows.

Packaging and ingredient suppliers. Selling to the brands rather than to retail.

The curated model means placement is less about booth size than about which buyers you are matched with.