The NAMM Show 2027
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About The NAMM Show
The NAMM Show — long known as Winter NAMM — is NAMM's annual January event for music industry professionals to explore new products, network, and attend educational sessions. NAMM has consolidated to this single annual show; Summer NAMM is no longer active on the organiser's site.
The NAMM Show 2027
The NAMM Show 2027 runs 26–30 January 2027 at Anaheim Convention Center, Anaheim, California.
The NAMM Show is NAMM's annual music, sound and event technology trade show, held each January at the Anaheim Convention Center. Exhibits run January 28-30, 2027, within the broader January 26-30 event window.
Key Topics
- Musical instruments
- Pro audio
- Event technology
- Music retail
Upcoming Music Industry Conferences
All music industry conferences →Frequently asked questions
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Before you go to The NAMM Show 2027
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.
First-Time Trade Show Exhibitor Checklist
A 90-day countdown, on-site survival, and 30-day post-show follow-up — the things first-time exhibitors forget until it's expensive.
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.