KOA Convention & Expo
Nov 17, 2026 - Nov 19, 2026
ITB Berlin 2027
March 16, 2027 - March 18, 2027
Berlin, Germany
Next up in Travel Trade Shows
- FRVA International Convention & RV Expo (formerly FMCA International Convention & RV Expo) 2027 Mar 17–20, 2027 · Perry
- Palm Beach International Boat Show 2027 Mar 17–21, 2027 · West Palm Beach
- Northwest Sportshow 2027 Mar 18–21, 2027 · Minneapolis
About ITB Berlin
A global travel trade show, featuring over 10,000 exhibitors and 160,000 attendees, encompassing B2B and B2C sectors.
ITB Berlin 2027
ITB Berlin 2027 runs 16–18 March 2027 at Messe Berlin in Berlin, Germany.
ITB Berlin is the world's leading travel trade show, bringing tourism professionals, destinations and travel-technology providers together for exhibitions, the ITB Convention and B2B networking. The 2027 event runs a one-time Tuesday–Thursday schedule, moved to accommodate Eid al-Fitr.
Key Topics
- Global travel marketplace
- ITB Convention
- Destination marketing
- Travel technology
Upcoming Travel Trade Shows
All travel trade shows →Frequently asked questions
When is ITB Berlin 2027?
ITB Berlin 2027 runs March 16, 2027 – March 18, 2027.
Where is ITB Berlin 2027 held?
ITB Berlin 2027 takes place at Messe Berlin in Berlin, Germany.
How do I register for ITB Berlin 2027?
Registration is handled by the organizer, Messe Berlin — details and passes are on the official website.
Before you go to ITB Berlin 2027
For Attendees · 4 min read
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.
For Exhibitors · 6 min read
Trade Show ROI: How to Measure It (Formulas + Real Examples)
The cost side, the value side, and the math that tells you whether the show paid for itself.
For Attendees · 5 min read
How to Attend Trade Shows for Free (or Almost Free)
Seven legitimate ways to skip the $1,000+ registration fee — and what each requires.