MAGIC New York 2027

A major fashion trade show focused on contemporary and trend-driven apparel, footwear, and accessories for the East Coast market.

MAGIC New York, February 2027

MAGIC New York runs February 7–9, 2027 on Level 3 of the Javits Center in New York. Hours are 9 a.m. to 7 p.m. on Sunday and Monday, and 9 a.m. to 2 p.m. on Tuesday — a short final day.

What it is

MAGIC New York is Informa Markets' women's fashion trade event in New York, for trend, young contemporary, modern sportswear, apparel, footwear and accessories brands. Buyers shop women's categories including apparel, accessories, footwear, home, gift and beauty, with contemporary, trend and young contemporary brands grouped together in one neighbourhood.

For February the organiser highlights trend-driven, young contemporary brands showing market-ready collections in a new neighbourhood on the floor. It reported 10,900+ attendees and 890+ brands at last year's New York events.

Who can attend

• Trade only. MAGIC events are not open to the public. All attendees, buying or not, must be verified by show management as working in or with the fashion industry.
• Verified buyers attend free. Retail buyers from boutiques, e-commerce sites, chain, big-box and department stores qualify.
• First-time buyers can apply to a Hosted Buyer Program for VIP access and scheduling help.

The rest of the MAGIC calendar

MAGIC also runs in Las Vegas on February 16–18, 2027 and in Nashville on May 11–12, 2027.