PGA Merchandise Show 2027

A trade-only golf industry event, showcasing the latest in golf equipment, apparel, accessories and services.

PGA Show 2027

The PGA Show runs January 26–29, 2027 in Orlando, Florida, with Demo Day at Orange County National Golf Center on January 26 and the exhibits and education at the Orange County Convention Center.

What it is

The PGA Show is the golf industry's trade show, run as a partnership between RX (Reed Exhibitions) and the PGA of America; the organizer says it is now in its 74th year and remains trade-only. It brings together golf professionals, facility owners and managers, buyers and vendors. Exhibitors cover apparel, accessories, technology, equipment, training aids and travel, and the organizer lists more than 1,000 brands.

Attendees include PGA of America, LPGA and international PGA professionals and their assistants, golf course owners and managers, directors of golf, pro-shop owners and buyers, coaches and instructors, tournament directors, students and racquet sports professionals. A Racquet Sports area covers tennis, pickleball and padel.

Show hours

• Demo Day, Orange County National, Tuesday, January 26: 9am–5pm. PGA and LPGA professionals, VIP Buyer Club members and VIP media get in from 9am; general access for all registered attendees starts at noon. It runs rain or shine.
• Exhibits, OCCC West Concourse: Wednesday, January 27 and Thursday, January 28, 8:30am–6pm; Friday, January 29, 8:30am–2pm.
• Education, West Hall E/F corridor meeting rooms: Tuesday 9:30am–5:30pm; Wednesday and Thursday 8:30am–5pm; Friday 8:30am–noon.

Badges and education

Registration comes in tiers. An Exhibit Hall Only badge covers the three exhibit days and the signature events (Demo Day, the Welcome Reception, the Fashion Show and the Winter Jam concert), but not education sessions or keynotes.

The 1-Day and All-Access education badges add sessions and keynotes, and the All-Access badge carries PDR credits for PGA of America professionals. Tracks cover leadership and management, golf instruction, golf operations and a general golf industry track.

Co-located events

• Golf Business Conference 2027 from the National Golf Course Owners Association, January 25–27, moving into the OCCC alongside the show January 27–29, with CEUs from the PGA, LPGA, CMAA and GCSAA.
• Functional Fabric Fair (winter show), a sourcing event for performance fabrics and trims, in Orlando the same week.
• The African American Golf EXPO and Forum, held with the show through exhibits, workshops and forums.

The organizer also runs the PGA Buying Summit in Frisco, Texas, in July.