Spring Fair 2027

Spring Fair is a trade-only wholesale show for UK retail, held every February at the NEC Birmingham. Retail buyers from independents, department stores, garden centres and online shops source home, gift, garden and fashion ranges from wholesale brands. It is run by Hyve Group, which also runs Autumn Fair.

Spring Fair 2027 in Birmingham

Spring Fair 2027 runs from Sunday 7 to Wednesday 10 February 2027 at the NEC Birmingham (North Ave, Marston Green, Birmingham B40 1NT).

What it is

Spring Fair is a wholesale trade show for retail, held every February at the NEC. Buyers source home, gift, garden and fashion ranges, alongside licensing and everyday essentials, from wholesale brands; the organiser cites more than 1,500 of them. Visitors include independent retailers, department stores, garden centres, ecommerce businesses, buying groups, wholesalers and distributors.

Alongside the halls, five live-content stages carry trend forecasts, keynote talks and retail masterclasses, which are free with a ticket. The theme for 2027 is "Love Letter to Retail". The show is run by Hyve Group, which also runs Autumn Fair in September.

Planning notes

• Trade only: the show is not open to the general public. The organiser advises that children under 16 do not attend, and there is no crèche.
• Free trade visitor tickets for verified retail buyers and people starting a retail business; register online in advance.
• Students at undergraduate level and above on relevant courses may attend but may not trade.
• Show hours: 9:00 to 18:00 Sunday to Tuesday, and 9:00 to 16:00 on the final day, Wednesday.
• Badges are emailed about a week before the show, and can be printed or shown at the registration desk.