NY NOW 2027
About NY NOW
A market for home, lifestyle, and gift products held biannually in New York City. Brings together designers, buyers, and brands in a B2B environment with trend presentations and networking events.
NY NOW Winter 2027
NY NOW Winter 2027 runs 31 January – 2 February 2027 at Javits Center, New York, New York.
NY NOW is a wholesale marketplace bringing together thousands of legacy and emerging brands across gift, home, lifestyle, jewelry, and accessory categories. It connects exhibiting brands with retail buyers at the Javits Center in New York City, running as separate Summer and Winter shows each year.
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Key Topics
- Gift
- Home decor
- Lifestyle
- Jewelry and accessories
- Wholesale buying
Upcoming Toy & Gift Trade Shows
All toy & gift trade shows →Frequently asked questions
When is NY NOW 2027?
Where is NY NOW 2027 held?
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Before you go to NY NOW 2027
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.
Trade Show ROI: How to Measure It (Formulas + Real Examples)
The cost side, the value side, and the math that tells you whether the show paid for itself.
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.