America's Beauty Show 2027
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About America's Beauty Show
One of the oldest non-profit beauty shows in the U.S., featuring education, competitions, and exhibits for licensed beauty professionals.
America's Beauty Show 2027
America's Beauty Show 2027 runs 3–5 April 2027 at the Donald E. Stephens Convention Center in Rosemont, Illinois.
America's Beauty Show — The Midwest Beauty Show — is a major professional beauty-industry trade show in its 104th year, offering education, competitions and exhibits for cosmetologists, estheticians, barbers and salon owners.
The Global Image Awards, Runway and Barbershop stages, Nail Universe and the International Pavilion structure a show that is as much live education as product floor.
Key Topics
- Beauty education seminars
- Global Image Awards competition
- Runway and Barbershop stages
- Nail Universe
- International Pavilion
Upcoming Beauty Trade Shows
All beauty trade shows →Cosmoprof Miami
Premiere Anaheim (formerly ISSE)
Frequently asked questions
When is America's Beauty Show 2027?
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Before you go to America's Beauty Show 2027
What to Wear to a Trade Show: Exhibitor & Attendee Dress Code Guide
By role and by industry — what reads as professional, what reads as out-of-place, and what your feet will thank you for at hour eight.
First-Time Trade Show Exhibitor Checklist
A 90-day countdown, on-site survival, and 30-day post-show follow-up — the things first-time exhibitors forget until it's expensive.
Trade Show vs Convention vs Conference vs Expo
What actually separates a trade show from a convention, conference, or expo — and how to figure out which one you're attending.